Turn the Tide of Mediocrity

Is your company meeting the increasing demands of today’s consumers to make sure you remain on top? John Spence, author of Awesomely Simple, gives his matter‐of‐fact take on how businesses can simply apply Focus, Discipline and Action to everyday operations to sustain a competitive edge. By employing these methods, businesses can continuously learn—but more importantly—learn to…

Back to Basics

The constant presence of orange and blue proudly displayed by the University of Florida’s (UF) devoted fans around the world, provides clear evidence of the Swamp’s strong reach. A marketing heavyweight, UF is an organization that taps into its audience to create a strong international presence. Yet many entrepreneurs are not as lucky. Thrown for a loop, a lot of entrepreneurs are at…

You never know who is listening

Closing the chapter This is a small post, but I think the message is important. My students are prepping for their final projects and Student Showcase. Most are still in shock that the final days of their college career is coming to an end. Just yesterday we were saying ‘Hello’ for the first time, and now…

Spread Yourself Thick

In light of economic uncertainty, the unemployed are fighting back by striking out on their own. Taking advantage of social media forums like Twitter, Facebook and LinkedIn, people are marketing themselves as their own company. Through social networking, individual style, and professional expertise they are marketing to niches previously untapped. Michael Calienes, creator of the “Spread…

Is common sense vital for business success?

I write this more from an anecdotal perspective with a bit of personal experience thrown in. I have not researched for countless hours or surveyed a thousand people. Yet, I don’t believe I’m the only one who feels this to be true. We need to expect more There. I said it. We need to have…

We are immortal

Recently, some of my colleagues have suffered the passing of loved ones. I was brought back to thoughts of when I lost my grandmother. About Life, Death and Immortality. I dedicate this post to him, her, and all others who have suffered the loss of a loved-one. When a loved one dies We cry. We…

Everything Matters! by Ron Currie, Jr.

Having the most impact John “Junior” Thibodeau, since in utero, has known that in “thirty-six years, one-hundred-sixty-eight days, fourteen hours and twenty-three seconds from now, on June 15, 2010 at 3:44 pm EST” that a comet will hit the earth with the force of 283,824,000 Hiroshima bombs. I hear voices The Voice is what tells…

Labeling Students More Harmful Than Good

File and rank There are some kids, who from day one, are pegged as problem children even before they have a chance to develop a sense of personality. These kids are thrust into an often damaging labeling system whose affects can sit with them academically and emotionally for the remainder of their lives. Currently, America…

Remaining Lean for a Fatter Market

The bottom fell out of the economy and many are still struggling to stay afloat. Although the market has been on the incline, exactly how much of a recovery still remains to be seen. Les Margulis, who has a long history in media agency management, presents the question in his economic hypothesis, “Media in a…