Turn the Tide of Mediocrity

Is your company meeting the increasing demands of today’s consumers to make sure you remain on top? John Spence, author of Awesomely Simple, gives his matter‐of‐fact take on how businesses can simply apply Focus, Discipline and Action to everyday operations to sustain a competitive edge. By employing these methods, businesses can continuously learn—but more importantly—learn to…

Back to Basics

The constant presence of orange and blue proudly displayed by the University of Florida’s (UF) devoted fans around the world, provides clear evidence of the Swamp’s strong reach. A marketing heavyweight, UF is an organization that taps into its audience to create a strong international presence. Yet many entrepreneurs are not as lucky. Thrown for a loop, a lot of entrepreneurs are at…

You never know who is listening

Closing the chapter This is a small post, but I think the message is important. My students are prepping for their final projects and Student Showcase. Most are still in shock that the final days of their college career is coming to an end. Just yesterday we were saying ‘Hello’ for the first time, and now…

Spread Yourself Thick

In light of economic uncertainty, the unemployed are fighting back by striking out on their own. Taking advantage of social media forums like Twitter, Facebook and LinkedIn, people are marketing themselves as their own company. Through social networking, individual style, and professional expertise they are marketing to niches previously untapped. Michael Calienes, creator of the “Spread…