Turn the Tide of Mediocrity

Is your company meeting the increasing demands of today’s consumers to make sure you remain on top? John Spence, author of Awesomely Simple, gives his matter‐of‐fact take on how businesses can simply apply Focus, Discipline and Action to everyday operations to sustain a competitive edge. By employing these methods, businesses can continuously learn—but more importantly—learn to […]

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Back to Basics

The constant presence of orange and blue proudly displayed by the University of Florida’s (UF) devoted fans around the world, provides clear evidence of the Swamp’s strong reach. A marketing heavyweight, UF is an organization that taps into its audience to create a strong international presence. Yet many entrepreneurs are not as lucky. Thrown for a loop, a lot of entrepreneurs are at […]

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